MarketNXT is a referral partner for Act-On. Act-On is all about simplicity that still delivers an immensely powerful punch. Its customer-centric culture takes the initiative to invite your sales team to get involved in the marketing process. By using Marketing Automation to include these multiple departments, your company as a whole has a greater understanding of whom to contact, when the optimal time to do so is, and which steps or programs individual leads have engaged with. This results in a much higher number of closed sales.

Act-On’s intuitive interface allows users the option to create campaigns and very clearly see the results of every step in the process. List segmentation is encouraged, as is A/B testing, so you know that the content you send out has the maximum impact and is targeting the best selection of leads. With their powerful social media integration, multi-channel marketing has never been easier. Expand your marketing reach with Act-On’s advanced management options and review the results with their website visitor tracking tool.

Thus with Act-On's marketing automation platform you can:

• Qualify your leads. Give them scores based on demographics and actions.
• Track anonymous visitors to your website.• Build useful lists for your email campaigns.
• Create, test, schedule and send your email campaigns.
• Generate management reports.
• Create and publish landing pages in minutes.
• Run lead nurture campaigns with time-based and action-based triggers.